Research and Theory
Why building new habits is difficult, and what we can do to make it easier.
The plans
We underestimate how long things take, and knowing about it doesn't help. Even the worst case people could imagine came in short.
ReadThe goals
Committing to a change pays off immediately, whether or not the change happens. That's what keeps people stuck in a loop.
ReadThe misses
One slip and the whole habit dies. The effect behind it, and why streaks make it worse.
ReadThe targets
The same goal, broken into steps, beat that goal on its own. The goal on its own didn't even beat having no goal at all.
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