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The Science
The science of why habit formation is difficult, and what we can do to make it easier.
The plans
We underestimate how long things take, and knowing about it doesn't help. Even the worst case people could imagine came in short.
ReadThe goals
Committing to a change pays off immediately, whether or not the change happens. That's what keeps people looping.
ReadThe misses
One slip and the whole habit dies. The effect behind it, and why streaks make it worse.
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iOS coming soon